Archive for the ‘landing-page-design’ Category
Tuesday, July 26th, 2011
 While our business is focused on the design and management of Google AdWords, there is no doubt that our clients value results not traffic. AdWords drives traffic volume to the landing page, but 99% of the response comes from the web experience. The collection of response elements on the landing page are the key variables involved and in this article we explore the challenges we commonly see.
1. Trying to talk to everyone
The statement that “Everyone is a prospect for my business” is a clear sign that the page is going to have a message problem. Even if this was true, and it almost never is, the fact is you have to know your audience to write compelling copy. Without an understanding of the audience you have no way to understand what motivates them to action. Talking to one audience will often alienate another so even if you have the perfect product there probably is not just one reason people buy it. If I want to buy performance and you want to sell safety the odds of success are not good because we have a message to benefit mismatch. To create compelling copy for your business you have to understand the values, experiences, and perceptions of your audience.
2. Failure to remember the goal
My old First Sergeant had an expression; “When you are up to your ass in alligators it is hard to remember the goal was to drain the swamp.” I think this visual is really good for web designers because they get so wrapped up in the colors, images, and technology that they forget the goal is to start a relationship with the visitor. Response design is about introducing your business and moving the relationship to the first step. When you look at first response goals you have to consider that the visitor probably does not know who you are and has no reason to trust you yet. The goal is to make a good first impression because there is no second chance to do that.
3. Failure to continue the conversation
The web experience needs to be thought about as a conversation that started with a search followed by ad copy that indicated you have an answer to their information need at the landing page. When they enter the website experience you need to continue that conversation. Do not attempt to shift messages on them without transition copy. An example of this would be a general retailer that sells Italian Shoes. The search was buy Italian Shoes, followed by an ad for Italian Shoes, and the next page better be about Italian Shoes. If you drop this person on the home page several clicks away from Italian Shoes I can guarantee you will not be happy with the results. In this example message shifting would be to land on a page about shoe polish. These two items are related but you need to transition the conversation from shoes to polish (buying to maintenance). A simple transition like this one you might be able to do with the ad copy but most of the time shifting the topic requires more than the 95 letters and spaces you get in an Adwords ad.
4. Failure to ask for the order
One of my early mentors in marketing taught me to ask for the order early and often and once they give you the order shut up. Asking for the order in website context equates to a response action that stands out on the page. Often we see beautiful designs where the color scheme flows together creating harmony in the design that fails to convert. While designers might want harmony we want the eye drawn to the major response element and that often means contrasting the element so it stands out on the page. If the page is blue then we want the response element to be red so it immediately draws the eye to the element on the page. We want the response element in the center of the primary reading zone of the page and in most designs this is center right above the fold.
5. Too many options
Landing pages are often designed with too many options and the visitor gets confused and leaves. It is common for us to see a landing page with 5-10 responses or more yet the most successful landing pages have 2-3. I recently reviewed a page with conversion problems and they had over 100 options on the page and the visitor was simply overwhelmed. This is a case where more is not better, better is better. If your page has more than 10 options you need to rethink the page and go back to your audience profile.
6. Trying to box in the Visitor
Let’s face it most of us are control freaks and we try to control the web experience to the extent we can. The challenge is we have zero control and the visitor has ultimate control so this is a battle we cannot win. If you try to box the visitor in they will simply use their doomsday device (back button or close window) – one click and they are gone. We often see squeeze-pages with what we call a “my way or the highway design” with no connection to extended content or alterative conversions and normally traffic does not respond well to this design. Given one option the person will often just leave because they often like to make choices and this requires comparison. This does not mean squeeze pages do not work because, as much as I dislike them, in some cases they are the right tool. If you feel you have to use a squeeze page make sure you are not losing some secondary value that you can get from that visit.
7. Failure to consider the source of traffic
Not all traffic is created equal. Traffic from the Search Network is normally much further along in the purchase cycle than traffic from the Display Network. Your conversation style needs to change based on this audience assumption. Search traffic copy can be much shorter and focused largely on your product or service advantage in a comparison mode. Display traffic is less qualified since they just ran into your product or service this means more copy that justifies the value of the solution in general. Traffic segmentation is much more complex than just the broad source and you have to decide how granular you want to get in your segmentation.
8. Asking for more than you need
Ask for what you need and nothing more. With every item that you ask for from your visitor you run the risk of reducing your response rate. All of us have seen huge response forms that are intimidating and that increases the barrier to response because it looks like a lot of work. After saying this I know that there are businesses that need to gather lots of information on the lead and in those cases it is normally best to design a multiple stage response so you can reduce the initial reaction to a difficult form. The key to this process is to make sure that you get the most critical information on the first screen. We recently worked with a client that had a long application form and breaking it into two pieces increased the conversion rate by over 500%. On the first response we gathered the phone number or email, and the zip code. This was followed by the rest of the application and we recorded the lead after the first form. This did result in some partial applications but with the contact information already gathered the sales team could follow up on those and they recovered many of them.
Sub rule A is; never ask for data you already know. For example if you ask for the zip code there is no reason to enter the city or state. Any programmer worth their salt can translate a zip code into the city and state and the savings to the user can be impressive. As an example my business is in Grover Beach California and the zip is 93433. You can make me enter 20 keystrokes to type out the city, state, zip or translate the zip and save me 75% of the typing. The easier you make it on the visitor to give you the result you want the better your results will be.
9. Dumb Error Handling
This should be a crime punishable by some sort of horrible pain because there is no reason for this to ever happen but it does. I recently tested a form for a client that give me a response that said “Correct Entry” and it highlighted my email address. My address was correct and after an investigation, that 99% of the population would never do, I discovered the error was that I already had an account and it wanted me to sign in.
Error handling is often an afterthought and error message texts are written by programmers that are not known for their great communication skills. They assume knowledge that the audience does not have they often think that if you can make the transaction then it works properly. It works properly when the visitor can make the transaction happen in a fast, easy, and intuitive way. That last one of intuitive is for the audience not the programmer. It makes me crazy when I run into pages with extensive entry that do not save my work when something goes wrong or force me to comply with a formatting that the programmer could easily handle such as phone number formats. When visitors run into an error it increases the likelihood that they will leave when they want to convert.
10. Forcing Visitors to Register
I have more passwords than I care to admit to and there are several studies that show that forcing visitors to register results in LARGE losses in business. What is really crazy about this process is that in most cases signing into the site is of zero value to the visitor so we have to ask why do we do this at all. In most cases it is because the shopping cart works that way so we force people to create and remember a password. Shopping cart technicians will tell you that you have to do it like that for security and I am sorry but that is just wrong. If you have customers that frequently return to reorder products then a registration process might make sense but if you are like most small businesses reorders are infrequent enough that reentry of the data is less work for the visitor than finding the password. If you are still not convinced that forced registration is a dangerous practice http://www.uie.com/articles/three_hund_million_button/read this article about a business that reclaimed $300 million in sales by dropping this requirement.
In Closing
Response design and website design are fundamentally different worlds. In response design we are creating a conversation with someone who is interested in a specific solution as indicated by the source of the traffic. The website is designed to talk to the entire world and you have to consider prospects, customers, vendors, business partners, media, and other audiences. In response design it’s about suspects and prospects because if your customers find you from a search for what you do you have more problems than a landing page can cure. The page and copy design have to assume that this is a person who has never seen or heard of your business.
Disclaimer
We are not designers nor are we copywriters. Our job, as AdWords Experts, is to find and segment traffic and route to the best web content and measure the results. When a design fails to produce the results needed we are part of the team that works through those issues because we have the data and comparative experience that most designers lack.
Tags: Landing Pages
Posted by Bob Dumouchel in ad copy, landing-page-design | No Comments »
Monday, May 10th, 2010
While your home page, and internal pages, may expound upon your site’s topic(s), the purpose of a landing page is quite different.
For what?
Exceptional landing pages are created when your first priority is meeting the needs of your visitors.
- Who is your target audience?
- What question or problem are they trying to solve?
- In typing their question or problem into a search engine query, what words or phrases will they be using?
When a visitor clicks on the ad or search result and is sent to a landing page, they expect the landing page to answer their question or solve their problem.
Think of it this way, if a customer came into your brick and mortar store and asked to see all of your “classic rotary phones” you wouldn’t show them your complete inventory of “Blue Tooth Headsets.” You would take them over to your display of classic rotary phones.
Your landing page is a direct extension of your advertising message. If your ad talks about “classic rotary phones designed for the digital age” then your landing page must deliver on that promise and talk only about “classic rotary phones designed for the digital age”.
Determining your audience helps you identify the keywords and phrases your landing page needs to focus on. You should try to use these keywords and phrases throughout the landing page, and particularly in the first sentence of the first paragraph.
So What?
Now that you have visitors on your landing page, why should they continue reading? What’s in it for them?
People are interested in benefits, which is not the same as list of all the product’s features. Benefits are how your customers will experience your product.
In the case of our classic rotary phone:
- Complete the look of your vintage home with a perfectly replicated classic rotary phone, (show pictures of how the phone looks in a variety of vintage settings)
- Every convenience of a modern digital telephone hidden inside the classic rotary phone exterior
- That vintage sound and feel every time you use the phone (video of someone using the phone – complete with the click, click, click synonymous with rotary phone dialing)
Try to determine any objections, questions, and concerns the visitor may have, and answer those as well.
In the “classic rotary phone” example above, some of the obvious questions to answer are, “Is the sound and line quality as good as a modern, digital phone?” and “Will this work with my computer’s internet connection?”
Now What?
Your landing page has done its job and your visitor is ready to buy your product, sign-up for your newsletter or contact you, now what?
Once your visitor has decided to go ahead, don’t frustrate them….make it easy and obvious for them to complete the transaction. Whether it’s “Buy Now” or “Contact Us” or “Sign-Up Today” your Call to Action tells your visitors how to take that next step.
There should be only one specific desired action for a landing page. You want to keep the visitor focused on the job at hand (buying your product, or signing up for your service) and not confuse or paralyze them with several competing offers.
If your page is long and visitors will have to scroll, give them one Call to Action before they start scrolling and several others during the scrolling process. Your calls to action can be worded slightly differently, but the ultimate purpose should be the same, no matter where they are on the page.
These three questions should be foremost in your mind when writing and designing your landing page. Start by writing your landing page with your target audience in mind. Use the words and phrases they will be using to search for your service or product.
Once they’re on your page, you will need to explain the benefits of your product or service. Answer any obvious questions they may have, as well as any hidden objections you can think of.
Finally, by creating and placing several very clear calls to action throughout your page, you make it easy for the visitor to take the next step.
Written by: Carl Diamond who specializes in landing page conversion design.
Tags: conversions, landing page
Posted by Bob Dumouchel in landing-page-design | No Comments »
Monday, April 12th, 2010
 One way to incrementally improve your web design is by listening to your data, and nothing in that voice is louder than bounced traffic. My comments assume that your web site is not designed to bounce. Some sites use a page where the entire web experience is designed to be one page long and that by design is 100% bounce. While I am not a fan of these squeeze pages, they do exist and they wreck the data that we are discussing. The majority of sites are designed so that the visitor will interact with the page if they become engaged by the message; hence a bounce is a bad thing.
A bounce is when a visitor lands on your page and then leaves without interacting with the page. When a visitor advances within your design, we refer to that as an engagement because they were exposed to the landing page and they were interested enough to interact with your site. This is the first step in a long journey called a conversion.
So why do visitors bounce? There are many answers to this one but the most common is that their immediate response to the landing page is that they are not interested. Much of this comes from a mismatch within the chain of conversation. If you think about the journey of the visitor, they started with a search on a specific word followed by a response to a listing. They then land on a page that is connected to that link, and if the page is of interest then engagement is possible. The sad truth is that most web pages fail to engage the visitor because they fail to consider the start of this conversation. If your page jumps directly to talking about what is of interest to you without considering what is of interest to your visitor that is just rude. The typical visitor reaction to rudeness is that they leave with a negative impression of your business.
One error we find all the time is a client breaking a conversation chain. A conversion chain is simply a series of items that make up the conversation you are having with this visitor. The example I use of a bad conversation is a person who searches for “Men’s Italian Shoes”, clicks on an ad for “Men’s Italian Shoes” and lands on a beautiful home page with a hot special on Women’s sweaters 9 clicks from the “Men’s Italian Shoes”. This traffic will often bounce because you are not paying attention to the conversation and you changed the subject. The solution to this is really simple since the product does exist you simply change the landing page of the ad to the “Men’s Italian Shoes” page.
To find where you might have this problem, go to your Google Analytics and look at your average bounce rate. You need this as a reference point because as crazy as it makes all of us, some degree of bounce is simply unavoidable. Now that you know your average:
Drill into Account:
- Click on Traffic Sources
- Click on Search Engines
- Set your dates for at least 90 days
- Set first data dimension to “Keyword”
- Set second data dimension to “Landing Page”
- Look for the ones that are higher than average
The bottom of your screen should look like this:
Next, look for any shared words within the keyword data and filter your results using the containing or excluding tool at the bottom of the screen to get as large of a data sample as you can. Many times you will have many versions of the same logical search and bringing them together like this will show you patterns that you cannot see when the data sample is too small. The simple way to do this is just take a keyword that is performing poorly and filter on each word in the keyword and watch the totals. You will be amazed how this simple process will show you things you need to know.
Filters can use a pipe | as shown here to include or exclude more than one word and the pipe | represents an “Or” condition while a space is an “And” condition.
Filter Example:
- Google|Content = Keyword contains either Google or Content
- Google Content = Keyword contains the phrase “Google Content”
The example above reads exclude keywords with the word “Google” or “Content” with the word. This is important since when you are working with keywords you typically want to exclude content network traffic. There are many ways to do this but this is simple quick and handy. If you really want to have some fun with your data play with the advanced filter option and you will find all sorts of things to think about.
Next, expand your dimension to include the landing page to see what page that keyword connected to. Then shift the second dimension to Ad Content so you can see the headline they reacted to. At this point you have a good idea of the conversation chain and you have to ask yourself – How did you do? Since you are dealing with a high bounce rate the answer is poorly and the question is rhetorical.
Now comes some tough questions:
- Is the traffic volume high enough to justify making changes?
- How can you improve the experience based on this new data?
- Will the cure be worse than the illness?
This last question is where organic and paid traffic has to separate because in Adwords, you control where the traffic goes but in organic it goes where Google says it goes. If you are going to try and fix organic traffic, please make sure that you look at all the keywords going to that landing page before you start throwing changes onto that page. Life is full of compromises and nowhere is that more true than in organic traffic.
The purpose of this article was not to make you an expert in this process but to get you started thinking about how this impacts your business. As you explore your data, you will open a whole world of opportunities but there are also risks to consider.
Remember there are a thousand ways to drive traffic to your site – all of them are hard. If this was easy, everyone would do it and there would be no competitive advantage.
Tags: landing-page-design
Posted by Bob Dumouchel in adwords, landing-page-design | No Comments »
Friday, August 22nd, 2008
The one part of doing business on the web is that everyone always seems to forget that you still have to sell your products! You go through all this time, effort, and money to get someone to your web site and when it happens you don’t bring your sales “A” game. It’s an opportunity wasted.
Every day I see web sites and print ads that just show a product and a price. No attempt to sell, no romance, just a picture and a price. That’s great if you’re only dealing with repeat customers but how about the other 90% of people that are just kind of thinking about it. Consider some of the higher dollar purchases that you have made, chances are you decided to make that purchase because someone sold you on that particular item. If you went into a car dealership and asked about a car and all they told you was “2009 Camry, $23,995, sign right here” you would probably bail. Why should your web site be any different?
When I bought my new bike this week I choose it based on an hour long conversation with an experienced sales guy. I had already seen the brochure and done lots of research on the web, but I needed to be sold to actually buy it. The salesman told me why that particular bike would be good for me, how I could modify it to make it better, showed me how all the parts worked, and let me know that the store would do free adjustments for the first year. Now think about your products, what aren’t you telling people? You are the expert on your products and services, act like it! You basically have unlimited space on your website to promote  yourself, use it! Put your own pictures on the site not just the stock manufacturer images, show how your product works, share customer stories, do anything that will build value. If a visitor is interested in your product and you build enough value into it via your presentation you will make sales.
One company that I think does an exceptionally good job of selling their product is Trader Joe’s. They send out sales flyers like everyone else in the grocery trade except their’s is completely different. (check out the whole thing here) Instead of staged pictures and a price they’re taking the time to tell a story. I pasted in a short article by Trader Joe’s about goat cheese logs. That’s about as uninteresting as you can get as far as I’m concerned. But look at the way they tell a story that reinforces the brand, sell the product, give you ideas on how you can use it, and build value. That’s a home run!
 Now think about the ads you usually get from bigger grocery stores, they’re selling on price alone. You get a picture and a dollar amount. For some people that’s ok because they buy that product every week anyways and just want to know where to get it the cheapest. But for those that want more information you give them no substance.
No one style of presenting a product is absolutely correct. I recommend using a mix of methods. Personally I think the best thing to do it lead off with a condensed big grocery store style price and picture that gets straight to the point, and below that start selling. You have all the space you need, don’t be afraid to tell everyone exactly why they should buy from you. If you don’t try to sell you’re just throwing your ad dollars away.
Posted by Rob Dumouchel in branding, landing-page-design | No Comments »
Thursday, July 17th, 2008
We review, test, and provide design input to more landing pages than any designer we know of. Our clients evaluate our services based on results, not traffic, so we take our role in landing page design very seriously. We are landing page testers, so we see what works and what does not.
Landing pages are created for prospects not customers and this distinction is important. When you meet a prospect for the first time you act and react differently than you to with your oldest and best customers and you should. A landing page is the internet equivalent of a first introduction and you only get one chance to make a first impression. That chance is your landing page. Web sites are designed to answer general questions and give customers additional information about your business. Landing pages are designed to answer their early questions and get the relationship advanced to the first level.
A response element is your “Call to Action” that asks for what you have decided is your objective for the landing page. There is no perfect response element but we have developed a number of guidelines that we use when evaluating landing pages.
Rule 1: Location, Location, Location
We often find the response elements buried at the end of the page like they were ashamed of asking for the order. We like to see the response element “Above the fold” on the right side. This means that it should be on the screen without having to roll or page down. The fold is different for each of the different sizes and resolutions so there are many possible fold locations. It is technically possible to be below the fold in both directions. I recently saw a landing page that was so wide that the only visitors that saw the response element were those with a 22″ or larger screen. If you think you lose exposure when it is below the fold vertically you do not even want to think about the loss when it’s below the fold horizontally! A general rule of thumb is that each user interaction required on a landing page is going to cost you 50% of the audience.
Rule 2: Standout
A response element should stand out on the page and it should be clear what you want. Do NOT attempt to be clever because everyone that does not get your amazingly clever button is one less conversion. I have seen more than a few response elements on landing pages that you had to know what it was and how to respond. It might seem very basic, but words like “Click here to” are perfectly acceptable on a response element.
Rule 3: Offer alternative responses
A response is a response and very few clients care how the business comes in as long as it does. Some people like to talk with people, some like email, some like online forms, and some like to visit the business. Make sure that you offer all the possible ways to contact your business so you are not forcing a prospect to use your preferred method. This causes some tracking problems because some of these are more difficult to measure but you have to ask yourself would I rather know where a lead came from or would I rather have the lead? Most of my clients tell me they want more and are willing to sacrifice some reporting ability for the additional leads.
Rule 4: Ask for the order early and often
There is nothing that says that you can only ask for the order once. We commonly see high performing pages that have a response element at the top of the page and another on the bottom. This is especially true if you are using a long copy approach to the landing page.
Rule 5: Ask only for what you have to have
This one is violated all the time and it costs you dearly in lowered responses. You do have to examine the business requirements but in many cases web sites ask for way too much information. The insurance industry is probably the best example of this. If I call an agent and have to leave a message I leave my name, phone, and a short message. If I do this on many web sites they want to take the entire application information before they will even accept a question. Never ask for information you do not need yet, or at least make it optional.
Rule 6: Lower the commitment level you ask for
Many people create landing pages with the expectation of taking a completed order. In some cases this is very reasonable, but ask yourself “Do you routinely go from inquiry to order in one call?” If the answer to that is no then your landing page should try to get to the first level in the process and not try to go from no relationship to a completed transaction in the first interaction. Another mistake made here is making a sales lead look like a committed order.
Rule 7: Listen carefully and talk about what the prospect cares about
Without rolling the page down are the benefits of your product or service clearly stated based on the search that the person performed? If the answer is no then the landing page performance will suffer. One of the great advantages of Adwords is that you know what the person asked about and you can control where they land in your site. If I did a search for Italian Shoes, clicked on your ad for Italian shoes, and then you drop me on a page total unrelated to Italian Shoes then you do not deserve a conversion. Very few products or services have a single sales attribute so your landing pages should not be the same. Before you invest in dozens of landing pages for every possible type of traffic make sure that there is enough traffic to justify the investment.
Rule 8: Leave your ego off the landing page
We see landing pages all the time that use 1/3 or more of the above the fold space simply for the company logo and identification. Do you really need that or are you feeding your own ego? It’s a fair question because that space could be used to answer the prospects question and that is the first step n developing new business.
Rule 9: Great copy sells
If you talk directly to the visitor on a subject they care about and you do it in an engaging way your landing page will work. There is a debate that has raged in the direct response field for decades and that debate is over long or short copy. I am not going to take a position on this one because I have seen both of them work and my recommendation is test both. Short copy has an advantage in that it seems to generate more leads but they also tend to be less qualified. Long copy generates fewer leads but they tend to be more qualified.
Rule 10: Never stop testing
You can never be done with a landing page because as long as there is traffic to justify the page development you should be trying to improve the response. Different people will respond differently to different page designs so find the best balance for your business, product, or service is a long term process.
Rule 11: Be seamless
Landing pages are not your web site although stylistically they should look and feel like your web site because you want them to integrate seamlessly. The reason for this is that if you engage visitors with the landing page they will often want to know more. You do not want to duplicate all the great copy and information you developed for your site so the simple solution is just attach the landing page to the rest of the site using the normal site navigation.
In summary
Did you notice that we delivered more than we promised? You got 11 ideas while the headline of this article only promised you 10. When you deliver more than expected in the web experience it moves your relationship with the prospect forward and starts to build the trust relationship you need. Landing pages are not as simple as these 11 rules and these are in no way an exhaustive list or even the most important. They are simply a primer to get you thinking about this highly complex topic. With Adwords you are paying for people to visit and you know what they are interested in so it’s almost a crime not to provide them with a great web experience so you can develop them into the customer they will become.
Posted by Bob Dumouchel in landing-page-design | 2 Comments »
Thursday, May 8th, 2008
Google has already announced that page loading time was going to be a factor in Adwords quality scores, but now you can see if your landing page is quick enough. The change is supposed to go into effect in mid-June. The Inside Adwords Blog announced today that you can now view load time evaluations on the Keyword Analysis page.
So how do you get to the Keyword Analysis page? It’s pretty easy once you know where to look.
Start at the Ad Group level and make sure your keywords are visible.
Next to each keyword is a magnifying glass icon 
Click on the icon to receive the following box and click the “Details and recommendations” link.
 This brings you to a breakdown of quality score elements. You can see your landing page load time at the bottom of the box.  In theory this metric becomes an official part of the quality score next month and it has an impact on both your position and your cost per click! If your web site is not loading fast enough now is the time to assess why. Is there too much junk on your landing page? Is your hosting company doing you wrong? There could be numerous reasons as to why this could be happening, but the bottom line is you should fix it anyways! Your visitors will thank you.
Posted by Rob Dumouchel in adwords, google, landing-page-design, page loading | No Comments »
Wednesday, September 5th, 2007
Personally I think a lot of what makes a landing page good is a balance of intentions. The web surfer intends to find the information they were searching for and the website visited intends to convince you to perform an action (lead, e-mail, call, purchase, etc.). Most people see the value in a good landing when it involves gymnasts, divers, and the red eye to Cleveland, but miss its importance to web traffic. A good Adwords Campaign mixed with bad landing pages is just a fancy way to set your wallet on fire. By designing a page that satisfies the intentions of both parties, you have a better shot of turning a surfer into a conversion.
So the first order of business is matching the landing page to the actual intention of the web surfer. Remember, if your ad matches the query you’re more likely to get a click. And if your page matches the query, your visitor is more likely to stick around and do something… so give the people what they want. If they searched for boots don’t send them to a department store homepage, send them to the boots page in the shoes section. They had a simple request and you provided a simple answer, congratulations you are now the proud proprietor of a good visitor experience.
Now that we’ve addressed the needs of the people, you have to get yours too. The biggest mistake I see in most landing pages is that they make it too difficult to perform the desired action. If the lead form or a buy it now button can’t be found in a few seconds you might have just bounced your visitor in the name of aesthetics. Make sure your actionable items are obvious & easy to use! There’s a good chance your web designer may fight you on this one because if messes with his flow. I agree looks are important, I generally won’t do business with a really ugly web site, but I’ll take slightly less attractive over completely ineffective any day.
Applying these simple steps can save you a lot of money by not killing an unreasonable number of visits that you have to pay for irregardless of how long they stay, and you’ll improve the user experience offered by your site in the process.
Posted by Rob Dumouchel in landing-page-design, webslaughter | No Comments »
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