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Adwords for CPAsDoes your CPA practice need a good RainMaker? If you do then you need to meet Google Adwords the Monster in the online advertising world. There are several reasons why Google Adwords works well in the accounting industry and here are a few of the highlights:
We realize that not all CPA firms offer the same services or have the same marketing objectives and strategies. CPA firms need to either proactively find new business or hold their brand position in the market. Both of these objectives can be supported by an investment in Google Adwords. The key is to know what your goal is and then design your Adwords to make that goal happen. Google is the Yellow Pages of the InternetIf you want to find a business you just Google it. If the business does not come up it says a lot about that business and none of it is good. One comment you hear is that we come up first for our name so why bother advertising for it? This would seem good logic but it is very very flawed. First the cost of advertising for your name is a small amount of money and this is a perfect lead. They know who you are and they are looking for you. Can you really afford to not be there? The one constant in Google is change and you can be on page 1 today and page 500 tomorrow. We know it's crazy but it is the way it is.Myth: People never click on the adsThis one kills me every time I hear it "I never click on the ads". If this were true then Google would not be an $18 billion business with 90% of their revenue coming from Adwords. The truth is that depending on our frame of mind we sometimes look at the ads and sometimes we do not. When people are in research mode most do not interact with the ads but when they are in buying mode they do.Myth: Nobody uses Google to find a CPAPeople use Google to find all types of businesses and they expect every business to be in Google. It is true that CPAs are not picked based on Google Adwords but even in the classic referral sale Adwords can sometimes play a supporting role. When your client recommends you to a prospective client what do you think they do? They Google your practice and if they do not find it your referral is burned and your practice does not grow. Bottom line is that most people Google your business and visit your web site before they call you.Why pick us?Industry Knowledge & ExperienceWe have been working with Google Adwords since 2003 and our business is a Google Qualified Company, the highest level of professional certification in this industry. We know how people search for CPA services and how to focus on your specific market.Exclusive RepresentationWe do not accept every client because Google Adwords is a competitive interactive auction and we have to decide what team we are on. For that reason we exclusively represent clients within their market and this is defined in detail within our services contract.Cost EffectiveIn every comparison we have done Google Adwords has been the most manageable and most cost effective solution. This does not mean that it is the solution to marketing your entire practice but it should be on the short list of the first things you do.CostWe charge a set-up fee of $750 and a monthly management fee of $200. Beyond this is the actual Adspend that is paid directly to Google. What you need to budget for the adspend depends on the stage of your business and your goals and we will help you find the right level for your business. Most clients spend from $250-1,500 per month.Contact UsWhat to know more? Contact us by filling out the form on the right side of this page or better yet call us and talk to us about how we can serve your business. Our office hours are 8am - 5pm, Monday - Friday, Pacific Standard Time (PST). |
Certified Individual: Robert Dumouchel
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Systems & Marketing Solutions, 191 S. Oak Park Blvd, Grover Beach, CA 93433 - 805-481-0462 - The Central Coast's Adwords Experts |