SEM & SEO Resources
Here's a small collection of some of the cool tools on the internet you can use to better market your website.
Pay Per Click
Google Adwords
Yahoo Search Marketing
Microsoft Adcenter
Google Adsense
Keyword Research
Google Keyword Tool An external version of the Adwords Keyword tool!
Dogpile SearchSpy Realtime websearches unfiltered. A good way to get your mind thinking like a regular person searching the web
SEO
SEO-Browser.com See how the search engine sees your site.
Add your URL to Google You'd be amazed how many people don't submit their websites!
Analytics
Google Analytics Track visitors to your site.
Clickthrough Rate Validation Tool Use this tool to quickly learn if you can eliminate one of your Google Adwords creatives. Through the magic of statistics and relevance theory, it allows you to determine whether or not you have enough campaign history to eliminate a lower performing ad.
CrazyEgg.com is an analytic supplement. You insert one line of javascript into your HTML and it will track clicks on you page and do cool stuff like create a heat map of activity. It gives you a very easy to process vision of how people interact with your web site. We use it to rate usability and to test and modify landing pages.
Click Density is another Heat Mapping analytics supplement. We tested Click density on our site along side CrazyEgg.com, and both are good but personally I prefer CrazyEgg much more.
Social Media Web Sites
Twitter.com is an interactive chat system with a distribution network allowing user to build groups of followers.
Digg.com is very popular social submission site, and it's highly addictive. It's an art form to make it on to their front page, but if you do the traffic can be server crushing.
Reddit.com is another social submission site that allows you to vote up or down on a story.
Popurls.com is a cool site that brings together all the top headlines from the biggest social media sites.
del.icio.us is another one of those sites that I can't live without. It lets you bookmark websites from anywhere and then pull up your favorites online from any computer. Very cool, especially if you travel or have a few computers.
StumbleUpon can be added as a browser tool bar, and pushing the stumble button sends you to a random website that they think you might like. It's a great way to kill some time.
Squidoo is a site where you can build what they call lenses, which are basically a page on their site that you can modify and make it about anything you want. You can see some of our Squidoo Lenses at www.squidoo.com/adwords_expert and best.adwords-expert.ever.com
CraigsList is a free online classifieds website with a focus on localized markets. Craigslist used correctly can create good, converting traffic to your web site... or help you sell an old TV, you know whatever.
Myspace is a monster in the Social Networking arena. Setting up a profile is easy, and you can use a Myspace profile to sneak up towards the top of Google Search results. Visit our Myspace at www.myspace.com/adwords_expert
FaceBook has risen above the rest of the new Social Networking sites to become the biggest deal in the social networking space. You can visit our SMS Facebook page here
LinkedIn is kind of like Myspace for adults. Look for some changes soon as they try to pick up some FaceBook-esque features.
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