Adwords ER

Our ER (Evaluate & Recommend) Service examines your Google Adwords and Analytics data to create actionable recommendations of how to improve your performance. We provide an outside opinion on the overall strategy and design of your Adwords. This is a comprehensive review that includes evaluation of all aspects of your traffic flow and how your site compares to your competitors.

How we do what we do

We have been involved in Internet Marketing since 1994 and so we have seen what has worked and not worked over the years. Every month we evaluate over 100 web sites that have millions of dollars worth of traffic flowing through them. We work with clients in many different industries dealing with lots of different audiences so we know what makes the world go round.

The Goal is “Actionable Recommendations”

The goal of our research is to focus on specific items in enough detail that you can take specific action on them. We do not make recommendations to improve the relevancy of your pages. We specifically sight things that you can change to improve this. Getting vague guidance comes free in general articles about our industry, but actual recommendations of tests to conduct, changes to make, and actions to take are what separate this service.

What does it Cost?

This is one of the first questions we hear and our answer is less than you think. By completing the form at the bottom of this page we can provide you with a fixed price for your project.

An Independent Third Party Opinion

In the course of developing your marketing plans sometimes what you need is an outside independent professional opinion; this is exactly what this service provides.

Are we perfect?

No and we do not pretend to be. We bring an experienced internet marketing team to your business and we provide recommendations on how to improve the performance of your Google Adwords investment. Ultimately the responsibility to implement the recommendations falls to you and you have to apply your knowledge of your business and your market to the recommendations. Our job in this process is to provoke your thinking, provide alternatives and insights.

The Deliverables

The deliverables of this service is a written report reviewing your data. Our reports are rich in recommendations that you can act on today and are provided in enough detail that a reasonably experienced user of Adwords can implement them. It takes approximate 1-2 weeks to complete this research. We also provide up to one hour of phone consultation to answer any questions regarding our report.